This is a question that has started to perplex me. In recent times there have been a glut of video clips from Swedish artists that have seen the lead singer perish.
The first hint happened back in 2006. The lovely Martin from BWO keeps getting killed in a car accident in the clip for “We Could Be Heroes”. I remember being surprised and feeling a little uncomfortable although in the final replaying of the scene, the car misses him.
Flash forward to 2010 and it seems that every clip is out to get the star. The manboy himself, Eric Saade released “Masquerade” as a single. The storyline features Eric as a lowly stable boy who falls in love with one of the rich folk. The forbidden romance gets discovered which means curtains for poor Eric in the form of an execution. Although you don’t get to see it, the sound effects leave little room for doubt that he has lost his head!
Darin released a great song called “Lovekiller” and like Eric’s clip, it runs like a mini movie. Unlike Eric’s clip, it starts with Darin murdered by the Lovekiller in a scene reminiscent of CSI Stockholm. Not for the squeamish since you do get to see blood and the big knife.
Even our darling September cops it. She ends up on an operating table in “Resuscitate Me” and promptly flatlines. She spends the rest of the clip as a ghostly vision. A miracle does happen right at the end so it’s not all doom and gloom.
Finally, a clip I featured recently – NEO with the song “Underground”. Like Martin in “We Could Be Heroes”, he gets repeatedly killed by a car, stares in a mirror and screams at the heavens. In the final moments, he discovers that he has super powers so there is a happy ending of sorts (but not for the driver of the car).
All great songs with great videos but what is it with with the death theme? Is it a Swedish thing?